Chris Kersbergen

Chris Kersbergen

Chris Kersbergen is communication business partner at Rabobank and co-author of a Dutch management book on brand culture.Beofre Rabobank, Chris worked for NN Group, where he was global head of employee experience, after being head of branding and involved in preparing the global rebrand from ING Insurance and Investment Management to NN Group. His background includes different marketing and communication roles within ING Group and agencies like Euro RSCG and BBDO.

Engineering the employee experience

As the value of most companies is increasingly embedded in their intangible assets, corporate culture has become the new Holy Grail. One of the main challenges is to make sure leadership, communications and human resources pursue a genuinely integrated approach. But what are the roles of communications directors in building a culture with character?

Chris Kersbergen

Posted: 27 November 2017

Silicon Valley is famous for giving birth to the most innovative and fast growing companies in our day and age.

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