Christopher Smith

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Christopher Smith

Christopher Smith is Director of Group Communications at Umicore. He started his career in translation and copywriting before moving into communications, firstly with CGG (Compagnie Générale de Géophysique) before moving to Umicore in 1994. He held various positions in business unit communications before moving to corporate functions in branding and communications three years ago.

Rebranding: a how-to guide

From recognising the right opportunities to building up a network of ambassadors, we present a comprehensive guide to managing and reshaping your brand.

Christopher Smith

Posted: 17 September 2018

1. When should a rebrand be done?

Rebranding will inevitably come to the top of the agenda at some stage of every communication director’s career. There is often an underlying issue of rebranding when a new...