Cristina Navarro Ruiz

Cristina Navarro Ruiz

Cristina Navarro Ruiz is professor at Gulf University for Science and Technology, Kuwait, where she teaches courses on public relations and journalism. She is an active member of GEAC (Group of Advanced Studies in Communication) and is author and co-author of several papers in Spanish and international journals.

Taking a closer look at the relationship between amateur bloggers and PR professionals

The significant loss of influence by traditional mass media and the increasing popularity of social media channels have forced communicators to adapt public relations strategies to the new digital environment, ceding a big portion of the...