Daniel Valentine

Daniel Valentine

Daniel Valentine is a consultant with Portman PR specialising in financial communication and corporate reputation, and a faculty member at Regent’s University London. He has spoken at conferences in Europe, the Middle East, Africa and Asia. Daniel served with the reserve forces in the Royal Corps of Signals, the combat arm that provides communications throughout the command system of the British Army. He is the author of Online Marketing to Investors: How to Develop Effective Investor Relations.

Not all news is necessarily good news, which is why the two-factor theory helps recognise the triggers of positive and negative publicity

Poor publicity is rarely the flipside of good publicity.

Whilst a few issues possess ‘publicity symmetry’ such as financial performance, poor publicity is mostly driven by a different set of factors to good publicity. This is a similar...