Daryn Mason

Daryn Mason

Daryn Mason is senior director of the digital experience team at Oracle EMEA. With over 30 years’ experience in IT, he has spent the past 16 years focused on CX and CRM. Daryn moved into the Cloud early and helped introduce Siebel Systems’ first SaaS CRM products in Europe over 10 years ago (before Oracle’s acquisition of Siebel in 2006) and enjoys blogging about CX, digital transformation and innovation.

Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media....