David Willows

David Willows

David Willows is director of external relations at the International School of Brussels. A former member of the EACD Board and the Council for the Advancement and Support of Education Commission for Marketing and Communications, Dr Willows is a regular contributor and blogger on the role of storytelling in school branding, marketing and communications. His latest book is entitled Fragments: Stories and Reflections on Modern Family Life (Createspace 2010). He blogs at www.davidwillows.com.

Helping audiences find their place in the organisational narrative is a key role for communicators

I am not sure precisely where or when this particular story began; but, looking back, I’d say that it was just around my tenth birthday when I first stumbled upon writings of C.S. Lewis and his imagination-absorbing tales of Narnia.

The...