Doris Casares

Doris Casares

During her career, Doris Casares has contributed to designing the digital strategies of the International Generic Pharmaceutical Alliance (IGPA), European Generic and Biosimilar medicines Association and Spanish Generic Medicines Association (AESEG), as well as helping to develop the communications strategies of national generic and biosimilar markets across Europe. She is vice president of communications at the European Professional Women’s Network in Spain, collaborates with The Huffington Post and United Nations and has developed health and social entrepreneur cooperation projects in Chad, Ethiopia and Iran.

Wake up to the world of today, where the digital connections that bring people closer together allow for extraordinary brand and engagement opportunities.

Our world is changing – and so are we. Almost everything today is becoming digital, and that includes not only the way we communicate but also our behaviour as human beings.

I once saw a very interesting interview between...