Elena Guitérrez Garcia

Elena Guitérrez Garcia

Professor Elena Gutiérrez García is the deputy director of the master’s in political and corporate communication at the University of Navarra, Spain, where she lectures and researches on public relations and corporate and financial communications.

A merger carries with it the promise of a new company and a new future

Neither a merger nor an acquisition could be described as an easy-going period in a corporate lifetime.

Looking at the results of several studies of mergers and acquisitions, one could be forgiven for believing that several company...