Elliza Abdul Rahim

Elliza Abdul Rahim

Eliza is the managing director corporate affairs and strategic marketing at essence Burson-Marsteller. Experienced in managing region-wide product recalls for pharmaceutical and consumer products companies, she trains C-suite executives for regional and local clients to prepare for crisis in Malaysia as well as South East Asia. Prior to embarking her career in public relations, Elliza was a journalist for The Star in Malaysia and Singapore Press Holdings.

In Asia Pacific, trust is a key ingredient in the evolution of crisis communications

With the disparate conditions that surround and influence Asia-Pacific coporate communications, summarising theĀ  state of crisis communications in this region in a single article is a daunting task.

Even venerable brands with huge budgets...