Florence Ranson
Florence Ranson is founder of REDComms. Previously, she was director of communications at FoodDrinkEurope. She took this role in April 2014, after 12 years as head of communications at the European Banking Federation. She is responsible among other things for media relations and CSR. Before that, Florence was secretary general of the European Advertising Tripartite, the European organisation representing advertisers, communications agencies and media.
We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?
To...
Trade associations are somewhat removed from the daily business of the sector they represent. This does not make them any less prone to crises, contrary to what we may generally think…
My purpose here is not to run through all the usual...