Frank Thomas

Frank Thomas

Frank Thomas is senior manager content strategy, adidas Group corporate communication. As such he helps to enhance the company’s reputation worldwide, by creating, governing and evolving an integrated communication framework that further maximizes the department’s impact. He’s the key architect of both, GamePlan-A.com and the content marketing strategy behind it.

How corporate content marketing can promote a culture inside and outside your company

Five years after content marketing took off it has reached an early phase of maturity.

The innovators and early adopters moved from “try to make it work” to “maximize the impact on...