Frederik G. Pferdt

Frederik G. Pferdt

Dr Frederik G. Pferdt is head of innovation and creativity programs at Google. He leads a team that helps Googlers solve anything creatively and trains people on how to build a better future through technology, fast. Frederik is cofounder of The Garage, Google’s hacker/designer/maker space and created the CSI:Lab (Creative Skills for Innovation), which develops innovators and generates new-to-the-world ideas with teams from YouTube to Chrome, the Noogler to Google [x]. As a lecturer at Stanford’s d.school he empowers students through user-centered, prototype-driven design. He was nominated as a visiting scholar at the Center for Design Research, Stanford University and research scholar at EdLab, Columbia University where he researched the convergence of design, technology and education. As the founder of LearningDesign:Lab, he ran award-winning design experiments for various groups from kindergartners to CEOs.

Interview with Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.

Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.

Photo: DB AG/Philipp von Recklinghausen/lux-...