Gerardo Gutiérrez-López

Gerardo Gutiérrez-López

Gerardo Gutierrez joined The Boston Consulting Group in 2015. He is an ambassador at the BCG Henderson Institute, supporting the Strategy Lab. Gerardo has worked primarily in the Marketing, Sales and Pricing practice at BCG since he joined the firm, with a focus on the consumer goods industry.

Strategy, games and the mind

Can individuals working in organisations sculpt different approaches to different strategic challenges? And what role could games play in helping them translate strategy into implementation?

Martin Reeves, Frida Polli, Gerardo Gutiérrez-López

Posted: 20 November 2018

The world is more complex and dynamic than ever. The increased diversity of business environments, driven by the rate of technological innovation, is at odds with the way that many companies develop and deploy strategy.

To endure and...