Gizem Weggemans
Gizem Weggemans leads Egon Zehnder’s communications and public affairs officers practice globally, and is a core member of the consumer, hospitality and HR practices. Prior to joining Egon Zehnder, Gizem was a senior director at the Corporate Executive Board, an advisory firm based in London. Previously, she was a management consultant with A.T. Kearney, where she was part of the Global Business Policy Council in Washington, DC. She started her career at the World Bank.
Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders. Meanwhile, communicators are increasingly becoming a trusted counsel to CEOs across a range of...
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say.
Social media and vanishing boundaries have exploded the old model. Instead,...
Every fresh corporate crisis reinforces this point. Not long ago the World Economic Forum estimated that 25% of a company’s market value was directly attributable to the strength of its reputation; reputation being its principal intangible...