Gregor Küpper

Gregor Küpper

Gregor Küpper is general manager of His Way, a consultancy and business development service for start-ups, entrepreneurs and re-starts. He is also head of partnerships and membership benefits at Press Club Brussels Europe. Say hi to Gregor on Linkedin here.

A communications conversation about the what, why and when of content marketing

We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?

To...