Hang-Yee Chan

Hang-Yee Chan

Hang-Yee Chan is a postdoctoral researcher at the Amsterdam School of Communication Research, University of Amsterdam. Prior to that, he conducted his PhD research at the department of marketing management, Rotterdam School of Management, Erasmus University (RSM).

Measuring the emotional impact of brand image and video engagement through neuroscience

Essentially, communication is about channelling your message into someone’s mind.

Businesses spend considerable resources on crafting and broadcasting messages, but how much do we know has gotten into the consumer’s head, and how much has...