Hans Koeleman

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Hans Koeleman

Hans Koeleman was named Chief Corporate Communication & CSR at KPN in August 2018, having previously held the title of KPN's Vice President Corporate Communications and Corporate Social Responsibility. He started at KPN as director of corporate communications and CSR at KPN Royal Dutch Telecom in June 2007. Prior to this, Hans held various key positions in corporate communications in sectors such as retail (Ahold), financial services and transport and logistics. Hans is also regional coordinator for the European Association of Communication Directors in the Netherlands, chairman of the Dutch PR Awards and board member of Esprix, the Dutch marketing communication awards.

“It is a joint responsibility to evolve this profession.”

Hans Koeleman

Posted: 17 September 2018

In June this year, and for only the second time in its history, the European Association of Communication Directors elected a new president.

Hans Koelemen, chief corporate communication and CSR at Dutch telecommunications company...

"We have to accept that the controls are off"

Finding purpose and letting go in the face of digital developments

Hans Koeleman

Posted: 30 May 2016

News – whether bad or good – can go viral fast, with limited options for control. In an age when every employee tweets, what chance does the communications director have of knowing every mention of the company?

As part of a wide-ranging...

Boosting dialogue and pride

In an era of no management, promoting the employee as reputation manager gains even more importance, as this case study from one of Europe’s leading telecommunication firms proves.

Hans Koeleman

Posted: 30 May 2016

We are gradually moving into an era of ‘no management’. At least, I sincerely hope so. Because I believe that many employees are capable, willing and enthusiastic as long as they are able to organise work themselves.

Managing the...

“The time for cheap PR tricks is over”

Authenticity and simplicity are essential for excellence in communications

Hans Koeleman

Posted: 02 December 2015

Hans Koeleman is director of corporate communications and CSR at KPN. He is the latest in our Meet The Jury series for the European Excellence Awards.

The EEA gala ceremony takes place in Stockholm on December 10....