Holger Schubert

Holger Schubert

Holger Schubert is head of brand management at Airbus. With a background in design and identity business, Holger has worked in aerospace for the last 17 years, with leading brand communications and advertising roles.

Managing brand and reputation in a digital age

We’ve gone a long way in how we manage corporate brands and companies’ reputations, but reality seems to have outpaced that evolution. How can corporate communicators catch up?

Holger Schubert, Shahar Silbershatz

Posted: 20 November 2018

A couple of years ago one of Europe’s largest banks faced an interesting situation: on one hand its communication department was battling to mitigate the reputational fallout of its embroilment in the...