Holly Maguire

Holly Maguire

From 2011 to January 2015, Holly Maguire worked as public relations and marketing manager at Escaplo.com, a Berlin-based hotel booking website, having previously been the company’s online marketing manager and key account manager for UK, France and Greece. She earned her master’s in communication and leadership at Quadriga University of Applied Sciences, Berlin: her thesis Communication and Corporate Culture in Berlin Start-ups is the basis for this article.

Five must-do culture basics for start-up founders

The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm.

But while success stories, failures and ingenious growth-hack hits permeate...