Igor Kazakutsa

Igor Kazakutsa

Igor Kazakutsa is a marketing and communication manager at Interlegal –a  Black Sea-specialised law firm. His professional experience includes public relations, communication, strategic marketing in public sector and state-owned enterprises (mechanical engineering, shipbuilding, public administration, law).

What’s in, what’s out in marketing communications at legal firms

In my career in marketing and communications, I have come across a fair few misconceptions about the right and wrong way to market legal firms. What follows is my attempt to dispel a few myths and suggest reality-based corrections.

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