Inge Massen

Inge Massen

As global director of purpose and brand at DSM, the Dutch multinational active in the fields of health, nutrition and materials, Inge Massen is responsible for embedding purpose into allĀ  aspects of the company, developing thought leadership on what it means to be a purpose-led organisation and leveraging the impact on stakeholders in close collaboration with the businesses, functions and regions. Furthermore, she is responsible for shaping and developing the DSM company brand strategy. Inge has 25 years of international experience in business-to-business branding, marketing and communications in a broad range of markets.

How one company paid tribute to the people behind the science that shapes our lives

As a science-based company, DSM wanted to raise the profile of science and the positive impact science has on society. So it paid tribute to the lives and struggles of real scientists in a campaign strongly connected to the brand promise, purpose...