Inge Wallage

Inge Wallage

Inge Wallage is Managing Director of the EACD and owner of The Butterfly Effect: Strategies for Transformation. Her professional experience includes Engagement Director for International Water Association, Director of Communications at Greenpeace International and Vice President Communications International E&P at StatoilHydro.

Why a new crowd-sourced journalism platform should inspire corporate communicators to achieve their social responsibility

I was inspired to hear that The Correspondent, a Dutch crowd-sourced news platform, has just announced it will launch its English-language edition in early 2019, with the...

“Content is queen, algorithm is king”. Those were the words of Omar Kbiri from Dutch agency Maak, one of the many inspiring speakers at the Dutch Communication Congress a couple...

Inge Wallage on how Wicca enables a rich and meaninful approach to life

In 2008 I joined a large environmental NGO with a vision of a green and peaceful future.

It revitalised my connection with nature and rekindled my interest in spiritualism. I was brought up atheist and belief in the divine was thought...

How can communicators win their own social licence to operate? With purpose-driven communications that work towards a sustainable world.

Sustainability is no longer a buzzword used by advertisers and corporate CSR departments; it’s a global agenda binding governments, corporations, civil society and citizens together to secure the sustainable future of our planet.

What role...

A fresh approach to tackling the Earth's problems is intrinsically related to the way solutions are communicated

How do we get there? Do we get there by transition or by disruption? The answer to that will depend on your theory of change. I think the disruptive theory is a very likely one, and I have great respect for Paul Gilding who wrote the book...