Jacques Bughin is a senior partner at McKinsey & Company and director of the McKinsey Global Institute (MGI), based in Brussels. His advisory work is mostly concentrated in sectors such as telecom, media, and high tech, as well as in marketing, R&D and IT. At MGI, he focuses mostly on the influence of disruptive and digital technologies, and on innovation in economic and societal performance. An economist by training, he has published more than 50 academic articles in acclaimed international journals such as Management Science and Research Policy, and is co-author of the book Managing Media Companies: Harnessing Creativity. He has co-authored about 40 articles for the McKinsey Quarterly and directed multiple MGI research projects on topics including big data and digital labour markets.