Jan Wisniewski

Jan Wisniewski

Jan Wisniewski is an editor at Communication Director, under his role as an editorial and content manager at Quadriga Media. He works to ensure the Communication Director community has access to genuine insights into the world of corporate communications. He held previous assistant editorial roles at The Conversation Media Group and Street Press Australia.

Product placement is advertising that arrives when you least expect it. The digital revolution has made it that much more pervasive.

Have you ever walked out of the cinema with a burning desire to buy something?

Or maybe wondered why your favourite television characters prefer a certain brand of cereal? This could be a result of product placement – the (in)famous...

A look at recent highlights in the world of content marketing 

Last year, 40 WordPress blogs were published, 500 hours of content were uploaded to YouTube and 38...

Super-events like SXSW are revolutionising the way we approach conferences

When you think of a conference, what image springs to mind? Is it a gently dozing audience in a large, airless room, watching presentation after presentation?

Or is it something a little looser, a little livelier – and maybe even a little...

What is changing and what stays the same for brands in the digital age

Can cutting-edge technology empower a human voice within an organization? Coca-Cola certainly think so. As Lauren Sayeski, chief public affairs and communications officer at Coca-Cola European Partners told a packed audience at the latest...

When it comes to communicating international climate conferences, is media coverage a help or a hindrance?

At the end of 2009, world leaders and national representatives from across the world gathered in Copenhagen for the United Nations Climate...

Why communicators should help position their companies as thought leaders in a fast-paced business world

How can communicators promote thought leadership against a backdrop of quarterly capitalism? That was the question at the heart of the second event to mark the 10-year anniversary of the European Association of Communication Directors (...

Meaningful communications is ideal, no matter the goal

Gørill Husby Moore headed the Excellence Award-winning Stop The Wedding campaign from the...

How women can disrupt the workplace with digital platforms and confidence

Despite steady progress over the last half-century, gender equality remains a foremost societal issue. This is no more visible than in the workplace, where women struggle to break the glass ceiling and take their place at the top of industry....