Jason Kendy

Jason Kendy

Jason Kendy leads UBS’s internal and external corporate communications and branding operations in Japan as well as Korea. Prior to joining UBS in 2011, he worked for 10 years at Merrill Lynch as its head of Japanese communications, branding and reputation management. During his more than 25 years in Japan, he has advised a range of multinationals including Morgan Stanley, Deutsche Bank, Lehman Brothers, United Airlines, MUFG, Bank of Tokyo-Mitsubishi, Matsushita Electric and Japan Tobacco. Earlier in his career, Jason also spent three years advising US-based corporations in New York.

 

Japan is upping its communications game: a series of crises have led to better communication strategies and greater use of professionals.

Westerners give Japan a lot of heat for its perceived inability to change.

I would, however, argue that Japan has changed more over the past 20 years than, say, America has over the past 50. While change comes slowly here, it is constant...