Jayne Dullard

Jayne Dullard

Before founding her own communications agency, Jayne Dullard Communications, Jayne was executive director communications at The Royal Children’s Hospital from October 2012 to January 2017, where she developed a digital footprint that positioned the hospital as Australia's most visited online health service destination. Prior to that, she was chief executive officer of issues management firm CPR. Jayne is also a board member at the Melbourne Writers Festival, an annual 10-day celebration of reading, writing and ideas.

 

Negative headlines, poor staff morale – sometimes shying away from negative stories just isn’t an option

Following its move to new premises, The Royal Children’s Hospital Melbourne faced negative headlines and poor staff morale – a state of affairs that threatened one of the biggest change projects in the hospital’s history. The solution lay in...