Jayne Dullard

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Jayne Dullard

Before founding her own communications agency, Jayne Dullard Communications, Jayne was executive director communications at The Royal Children’s Hospital from October 2012 to January 2017, where she developed a digital footprint that positioned the hospital as Australia's most visited online health service destination. Prior to that, she was chief executive officer of issues management firm CPR. Jayne is also a board member at the Melbourne Writers Festival, an annual 10-day celebration of reading, writing and ideas.

 

Negative headlines, poor staff morale – sometimes shying away from negative stories just isn’t an option

Following its move to new premises, The Royal Children’s Hospital Melbourne faced negative headlines and poor staff morale – a state of affairs that threatened one of the biggest change projects in the hospital’s history. The solution lay in...