Jens Seiffert-Brockmann

Jens Seiffert-Brockmann

Jens Seiffert-Brockmann is a post-doctoral researcher at the corporate communication research group of the department of communication at the University of Vienna. He received his doctorate in Communication Science in 2014 from the University of Leipzig. Jens wrote his doctoral thesis about the function of public trust within media society. His main research interests include strategic communication, gamification and serious games in organisational communication, public trust and evolutionary media psychology.

More than harmless fun, memes are a hidden threat for corporate images and narratives

In the beginning

In 1976, the evolutionary biologist Richard Dawkins coined the terms in his seminal work The Selfish Gene. Dawkins had the idea that there...

Persuasion versus ethics in the gamification of communications

Need to know: rhetoric and gaming in organised communication

  • Computer games have shifted how information is mediated through mass...