Jérémie Guillerme
As lead corporate reputation consultant at Black Sun, Jérémie Guillerme advises companies on reputation and stakeholder insights, engagement strategies and activation campaigns. Jérémie has worked with a range of leading companies in FMCG, Financial Services, Retail, Luxury, Telecoms, Public and Philanthropic institutions, across a wide scope of stakeholder engagement challenges.
Ambidextrous: from Latin roots ambi-, meaning "two", and dexter, meaning "right". Literally, "with two right hands".
When I surveyed 200 European communications professionals as part of the...
"We are moving from storytelling to storydoing." This is how a head of communications in a large bank, interviewed as part of the Navigating Social Acceptance research, described one of the most profound shifts affecting the communications...
Until a few years ago the world of business was nicely divided in two categories – at least when it came to corporate communications.
One category of business, consumer-facing, was subject to the intense scrutiny of consumers, increasingly...
It is no secret that businesses are challenged almost on a daily basis by the pace of change happening in their environment.
Market disruptions, new regulations, economic crises and recoveries, changing lifestyles and consumer habits are...