Jesper Falkheimer

Jesper Falkheimer

Dr Jesper Falkheimer is a professor of strategic communication at Lund University in Sweden. Since 2011 he is also director at Campus Helsingborg, Lund University. Jesper has published several books and articles about strategic communication, especially in the fields of crisis communication and place branding. He is also programme director for the Communication Executives Programme at IFL, Stockholm School of Economics.

Increased cultural diversity challenges traditional crisis strategies: a new perspective combining old and new theories is needed.

During the last few decades, our society has increasingly turned into a multicultural and heterogeneous society.

Increased migration, mobility and digitalisation have challenged traditional communication formulas such as “one message sent...