Jessica Lee

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Jessica Lee

Jessica Lee is chief communications and corporate affairs officer at McDonald’s China. In July 2013, Jessica moved to Shanghai from McDonald’s Asia Pacific region to lead the communications and corporate affairs function for its China division. Prior to joining McDonald’s, Jessica was director of branding and communications at the Asia-Pacific office of insurance company Aviva from 2004 to 2007, as senior manager corporate affairs for Standard Chartered Bank (2001 to 2004), and director corporate communications at ESPN Star Sports (1998 to 2001).

Translating a brand – even one of the world's most ubiquitous – requires more than just language skills

Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he? Why can’t I see his...

Translating a brand – even one of the world's most ubiquitous – requires more than just language skills.

Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run.

A Chinese boy of six demanded, “Who is he? Why can’t I...