John McLaren

John McLaren

John McLaren is corporate director communications at AkzoNobel, the world’s largest coatings company and a leader in specialty chemicals, where he has been responsible for communicating the massive transformation at the company, including 27 billion euros worth of deals (divestment and acquisitions), and a complete rebranding of the company with a new global identity. He was previously vice president of corporate communications at DSM. He has also worked as director of corporate communications for News Network, the digital arm of News International.

To reinvent a company, it's often the little things that matter the most

I have always been fascinated by language. New words and sayings not only enter our language at regular intervals, but they seem to sum up an era.

No PowerPoint presentation in the 1990s seemed complete without reference to the...