John Saunders

John Saunders

John Saunders is president and CEO of FleishmanHillard, the firm’s fourth since its founding in 1946. As the former regional president of the firm’s Europe, Middle East, Africa region, he oversaw a network of agency and affiliate offices. Among his previous leadership roles, John was regional director of Europe from 2004 to 2011,and managing director for the firm’s Dublin office, which he founded in 1990. A former radio journalist, John served as president of The International Communications Consultancy Organisation and has been a member of the Europe and Central Asia Committee of the World Economic Forum.

When it comes to consumer perceptions of authenticity, companies must move beyond big brand promises and platitudes and be as they wish to be seen. Research from FleishmanHillard reveals how European companies engage authentically

Recent examples of corporate misbehaviour have undermined consumer trust in the brands of some of the world’s largest companies.

The Volkswagen emissions crisis reverberated far beyond the automotive sector. A business that seemed immune...