Judith Magyar is director strategic content development at SAP. As a member of the SAP Global Content team, she is responsible for developing and producing corporate content using a disruptive, digital approach to communication. The team’s mission is to become a truly 21st century newsroom. Previously, she managed integrated communications for various SAP leaders including Executive Board members and regional presidents. An American based at the company’s headquarters in Walldorf, Germany, Judith grew up in Brazil and frequently visits family in Budapest. Judith blogs on a variety of topics such as disruptive technology and strategic communications.