Justin Blake

Justin Blake

Justin Blake leads Edelman’s Global Executive Positioning offering, where he works with CEOs and other leaders to develop and communicate messages through a range of channels. He has worked with CEOs, government officials, university presidents and NGO heads for more than two decades including leaders from eBay, PepsiCo, Samsung and Yale University. Justin was part of the World Economic Forum media team during eight Annual Meetings in Davos and now leads Edelman’s client work at Davos.

A more personalised, authentic approach to communications can help engage the sceptics

As the world of business, politics and social norms continues to evolve at a rapid and often unpredictable pace, the expectations placed on leaders may feel like a moving goal post.

For more than two decades, I have had the privilege of...