Kevin Lamers

Kevin Lamers

Kevin Lamers is head of content at Buzzcapture, an Amsterdam-based media monitoring firm. Prior to joining Buzzcapture, Kevin worked in PR and social media management roles at Social Embassy and TBWA/Worldwide, working with clients such as Unilever, Adidas and Procter & Gamble.

Personalisation offers brands loyal customers and improved response rates

Effective personalisation offers brands and organisations a proven method for loyal customer relationships and improved response rates. It’s no surprise that the...