Laura Shields

Laura Shields

Laura Shields is founder and managing director of Red Thread EU, a consultancy base din Brussels, where she also works as a journalist, media trainer and panel moderator. Her communications clients include Fortune 500 and FTSE 100 companies, non-governmental and scientific organisations, trade associations, think-tanks, politicians and UN agencies.

Want to build trust in a media interview? Ditch the facts and answer the questions you’re asked

At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.

While I’d like to clarify that I don’t actually do this, she was...

Want to build trust in a media interview? Ditch the facts and answer the questions you’re asked

At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.

While I’d like to clarify that I don’t actually do this, she was...

If my circle of acquaintance is anything to go by (and maybe it isn’t) France’s new president Emmanuel Macron seems to be more liked by the international community than many of his own countrymen. Politics aside, part of the reason could be that...

We all recognise the symptoms of post-truth around us. But the challenge facing professional communicators is how to build real trust in the post-truth era?

Photo: Gage Skidmore

Lindsay (our MD) has already written about the EU...