Louis de Schorlemer

Louis de Schorlemer

Louis de Schorlemer set up Corporate Diplomat, a consultancy dedicated to managing stakeholder engagement during M&A, in 2017. He serves on the supervisory board of Villeroy & Boch and was on the board of directors of Gault & Millau. Throughout his career, he held senior international communication roles with Sibelco, Cargill and Gallup. Since 2006, he co-chairs the Stakeholder Insights and Analysis Working Group of the European Association of Communication Directors.

Exploring the new scope of stakeholder engagement

Stakeholder communication has seen dramatic changes in terms of sources and channels for information that people trust. When more people trust search engines than a human editor, corporate communications has no option but to listen more and...

Stakeholder communication has seen dramatic changes in terms of sources and channels for information that people trust. When more people trust search engines than a human editor, corporate communications has no option but to listen more and better to public opinion. The first step is for professional communicators to become more emotionally intelligent and live by the organisational values.

Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.

An organisational reputation is a fragile asset for any brand. Large...

Reflections on the past 10 years in PR measurement and evalutation

Measurement and evaluation continue to be the lame duck of the communications profession. We all know that there is a need for control, for show evidence of the work and demonstrate the efforts made in communications in terms of numbers and...