Luisa Winkler

Luisa Winkler

Luisa Winkler researches at the Department of Strategic Communication at the University of Leipzig as a doctoral fellow of Fink & Fuchs Public Relations AG. She works in the area of SME communications and her research interestss include organizational culture, leadership and strategic communication.

A neglected practice

A snapshot of corporate communications in small and medium-sized enterprises

Luisa Winkler, Ansgar Zerfass

Posted: 16 December 2015

Small and medium-sized enterprises (SMEs) are the backbone of today’s economy. Of all the firms in Europe, 99% are part of what in Germany is called “Mittelstand”. SMEs also account for the majority of workforce and employment in the United...