Magdalena Petryniak

Magdalena Petryniak

Magdalena is CEO of Story Seekers Poland and managing partner of Story Seekers Poland. She has led projects and workshops for companies in countries including USA, Singapore, Czech Republic and Poland. She has implemented over 50 marketing and PR campaigns for companies and institutions and was head of special programmes and conferences at Harvard Business Review Polska.

The power of storytelling and emotional connection to influence the change

One day in the marketplace, which was swamped by crowds of people, a blind man was sitting. He had a hat for donations, which was placed on a piece of cardboard with the inscription: "I am blind, please support". A passing man noticed that...