Marco Magli

Marco Magli

Marco Magli is head of media and external relations at Avio Aero - a General Electric business - which is headquartered in Turin, Italy. He works in corporate communications, media relations, external and internal stakeholder engagement, crisis management, digital strategy and advertising campaigns. Before joining Avio Aero, he was the media relations manager at Barilla Group, responsible for multiple brands PR activities and corporate media relations. Marco began his career at Edelman and between 2005 and 2006 he was in charge of media relations activities for Turin 2006 Olympic Winter Games.

 

How the breaking down of borders in the past 10 years has created a crisis of trust for communicators

Today, communicators’ challenges reflect a fast changing environment with several political, social and economic developments. Over the past ten years we have experienced innovative business models – i.e. the sharing economy – together with ...

Looking at the move from branded content to brand-owned media

The abuse of the word “storytelling” is common among communicators who want to create strong emotional bonds between brands and audiences. At the same time, branded content strives to grab people's attention, causing brands to embrace new ways of...

While digital is radically changing the way we look at the concept of community, do businesses still need to care about people outside the company gates?

The web and, above all, social media present challenges to all of us. The more people that are connected, the more we dedicate efforts and resources to digital projects.

This is either to deliver lots of good-quality messaging through all...