Marjorie Benzkofer leads FleishmanHillard's work around The Authenticity Gap – customised solutions that improve organisations’ ability to authentically engage with their stakeholders. She regularly works with C-suite executives to manage both brand and reputation through highly effective change management programmes, branding and marketing campaigns, media programmes, executive engagement efforts, coalition campaigns and community relations. Marjorie leads the firm’s thought leadership efforts at the Center On Reputation, an online and virtual centre that hosts commentary, events and training for seasoned executives throughout the industry. Prior to joining FleishmanHillard in 1997, Marjorie worked in corporate communications for ComEd, the energy delivery company.
Between you, you represent decades of professional experience in corporate communications. During your careers, what have been some of the biggest developments in the way communicators work?
MARJORIE BENZKOFER The obvious...