Martin Harrysson

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Martin Harrysson

Martin Harrysson is a partner at the McKinsey Global Institute in the Silicon Valley office. He draws on expertise in software development and digital strategy to help high-tech and industrial companies innovate the customer experience and develop new products. Martine has partnered closely with executives to mine customer insights from social and digital platforms, improve software development, get more out of technology investments, and design innovative customer engagement.

A new generation of social tools is transforming the way we work together – and the very structure of organisations

McKinsey & Co has a long tradition of taking the pulse around digital social tools, often dubbed Enterprise 2.0. While enterprise 2.0 technologies have become in business, the most recent results from the latest McKinsey Global Survey1...