Martin Reeves

Martin Reeves

Martin Reeves leads the BCG Henderson Institute worldwide and is a member of The Boston Consulting Group’s Strategy practice leadership team as well as a senior member of the Health Care practice. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board. He is the co-author of Your Strategy Needs a Strategy and has presented this topic in a TED. Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning.

Can individuals working in organisations sculpt different approaches to different strategic challenges? And what role could games play in helping them translate strategy into implementation?

The world is more complex and dynamic than ever. The increased diversity of business environments, driven by the rate of technological innovation, is at odds with the way that many companies develop and deploy strategy.

To endure and...