Mats Heide

Mats Heide

Dr Mats Heide is a professor of strategic communication at Lund University in Sweden. He has mainly focused on change communication and crisis communication and recently finished a three-year project on internal crisis communication. Mats has published several books and articles within the field of strategic communication and organisational communication and previously worked as a communication consultant.

Increased cultural diversity challenges traditional crisis strategies: a new perspective combining old and new theories is needed.

During the last few decades, our society has increasingly turned into a multicultural and heterogeneous society.

Increased migration, mobility and digitalisation have challenged traditional communication formulas such as “one message sent...