Matt Skryja

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Matt Skryja

Matt Skryja is a public relations and media relations expert with a specialty in video communications. Currently, he is in charge of public and media relations and video communications for a national health insurance company, with a focus on the San Francisco market. Previously, Matt ran the public relations department for a national auto and home insurance company. He then went on to form a multimedia communications department at the company. Matt also runs his own communications consulting firm, serving national and international clients. Previously, he was in charge of public and media relations at an internationally acclaimed auto racing venue. Matt has won numerous awards for his internal and external communications work, including the Bronze Anvil Award of Commendation from the Public Relations Society of America for a video communications campaign he spearheaded and led.  Matt is also a former Emmy award-winning television journalist, having worked in several television markets in the United States, and has been honored by the Associated Press and the Radio and Television News Directors’ Association for his work. Previously, he was a governor on the board of the National Academy of Television Arts and Sciences, San Francisco Chapter, and he remains active with the organization.  

How to create emotional connections with corporate video

The most powerful corporate videos I’ve made, and have seen others make, have created an emotional reaction. They make a connection to the viewer, even though there is a business purpose behind it.

Anyone can make a video where a voiceover...