Mazen Nahawi

Mazen Nahawi

Mazen Nahawi is group chief executive officer of CARMA. Mazen started his career 15 years ago as a journalist before moving into public relations and consultancy. In 2002 he set up Media Watch one of the first media monitoring agencies in the Middle East (now known as CARMA), with a view to using actionable and measurable information as a catalyst for modernisation and progress in emerging markets. Mazen is ex-president of FIBEP and is on the board of the Middle East PR Association.

Defining your universe

How to find the road to meaningful insights

Mazen Nahawi

Posted: 27 November 2017

People are so consumed with data these days, they are struggling to absorb it let alone make sense of it.

But do we really need to analyse every data point to ascertain where impact is being delivered? Or shouldn’t communicators instead...