Michael Kuhn

Michael Kuhn

Michael Kuhn is responsible for communications and brand management at moovel Group, a subsidiary of Daimler AG. Before taking up this position in January 2013, he worked in Daimler’s lab for innovative business models from 2007 to 2012. As a senior manager in the Business Innovation unit he developed the moovel brand, led the ad-hoc ridesharing pilot project car2gether and was responsible for the BI Community, one of the first web-based innovation and collaboration tools in the industry. Before joining BI in October 2007, he held various positions within Daimler’s corporate communications unit.

Few industries face as much disruptive upheavals as the mobility sector, which is why it is fertile soil for excellent innovation communications.

The automotive industry will see disruptive changes in the next 10 years. But with huge opportunities, comes new challenges. Some experts envision future mobility markets will be dominated by internet giants rather than traditional car...