Mike Davies

Mike Davies

Mike Davies is director of global public relations at PwC, a role he took up in 2006. He began his communications career in 1990 as press officer at British multinational financial services company Legal & General. He joined PricewaterhouseCoopers in 1999, first as director of European public affairs and then as director of European communications in 2003.

Every year PwC asks CEOs worldwide about their hopes, aspirations and concerns.The results are a fantastic resource for communications.

Picture the scene. It is 20 January 2015, on the eve of the World Economic Forum’s annual meeting in Davos, Switzerland. In the glare of the world’s media, and with live webcast coverage being streamed to a global audience, PwC global...