Misha Pinkhasov

Misha Pinkhasov

Misha has worked in international communications, public policy, financial markets, branding and media for more than 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, and is co-author of Real Luxury.

 

With the pressure on to stay relevant, managers of luxury brands must communicate luxury in a whole new way.

Luxury is the most emotional consumer product class. Luxury is also at the top of consumer product hierarchies, in terms of both price and quality. Its success is based on appealing to our desires, fantasies, aspirations and ambitions.

So...